Our story


Style, positivity and athleticism.

Baktuli is the world's first cotton towel line designed exclusively for athletes and fashioned for life. From the tips of your runners to the top of your headband, everything for your workout is engineered to give you peak performance: now your towel can too! 

Baktuli is inspired by the Sanskrit word, Bhakti, meaning your loving and devotional practice: our passions are style, positivity and athleticism. Yoga, spin, gym, running – whatever your passion, you will find some fun, individuality and inspiration in Baktuli's vibrant colors and uplifting quotes, encouraging positive mental attitudes during practice.

Fresher for longer than ever.

Uniquely crafted using Microban to ensure that the fabric stays fresher longer, Baktuli style towels are not just on-trend, but odor and stain resistant and makes the perfect partner to accompany your workout, chill at the beach or by the pool. Premium lightweight Turkish cotton is used for each of the stylish designs in the Baktuli collection, quality that is soft on the skin, moisture absorbent and will last for years through your enduring workouts.